Bob was the 1994 World 125cc Motocross Champion and the 1985 125cc West Supercross Champion. After retiring from professional racing, Bob managed the FMF professional motocross team.
Bob has worked in the sports marketing industry for the past eighteen years. His work has included working for NBC Sports, The Olympics, PGA and Senior PGA Tour events and numerous sports marketing consulting projects for corporations and special events.
Jimmy was a former professional motocross/supercross rider for Yamaha, Honda and Suzuki prior to an accident in 2000 that forced him to retire. After being in the industry for more than twenty years, Jimmy looked nowhere else but his community to devote his time.
Anita has been involved in amateur and professional racing for over 30 years having attended nearly every race her son Jimmy was entered in from 1978 until 2000. Anita volunteered for the R2R since its inception, and has now joined the foundation full time since retiring from Qwest Communications, where she worked for 35 years as a Project Manager.
Chuck comes to us working in the Pharmaceutical industry. He began his journey with the Road 2 Recovery (2003) by organizing the Fast Guys Karting race in conjunction with the Indianapolis Supercross, his home state. His success with this event and volunteering his time with the Vegas golf tournament led to him being asked […]
Lori comes to us with a strong back ground in Marketing, Communication and Events planning. She spent time as a Marketing Executive with Hooters, ADESA, and as The International Vice President of Marketing for National Powersport Auctions. Her true passion is giving back and effecting positive change for future generations. She began her passion with […]
Mike was a former professional motocross racer of 24 years. In 1995 Mike Earned 13th overall in the 500 World Motocross Grand Prix Series. In 1996 for Husaberg America Mike became the first ever AMA East Coast Four Stroke National Champion and East/West Coast Shootout champion. In 1998 While Racing For Husaberg America Mike was […]
Becoming the number one vert skater in America is no easy feat. In his years as a professional skateboarder, Bucky Lasek has surpassed some of the most notable names in action sports to claim this title. But for Bucky, it is just another page in the story of this incredibly talented skater’s life…
Adam Cozens brings more than 10 years of experience leading online and offline media sales and marketing teams – with impressive results. He has extensive experience in digital media, successfully launching the digital magazine platform Mag Plus for TransWorld Media and creating innovative digital advertising programs yielding double-digit revenue growth.
Tim Reed’s first job was doing athlete registration at X Games back when we used to take Polaroids of each athlete to laminate on the credential. Today he is the Director of X Games Content Strategy. Both Reed and the X Games have come a long way since 1997 when he began work with the company at X Games 3 in San Diego.
Born in Maryland in 1983, Pastrana excelled at mountain biking and school. However, by the age of four, he was already riding a Honda one-speed and found his true calling – motocross. After winning five Loretta Lynn National Amateur crowns, two Canadian titles, and the World Freestyle Championship, all before the age of 14, Pastrana launched himself into fame as a versatile, no holds bar athlete.
For nearly two decades, Todd Ballard has orchestrated successful marketing and branding campaigns for corporate and endemic brands through the integration of purpose-driven initiatives that engage consumers in an authentic and credible voice. As the Director of Sports Marketing for GoPro, Ballard plays an instrumental role in aligning the brand …
Issa is widely considered one of the foremost marketing experts in youth culture and action sports. For fifteen years he has helped brands built authentic youth culture and action sports marketing strategies. Issa has worked with more than 100 different brands including Mountain Dew, Gatorade, …
As Executive Vice President of Action Sports and Olympics, Brad joined Wasserman Media Group in 2003. He is responsible for growing and managing the careers of WMG’s action sport athletes as well as developing corporate partnerships and identifying and leveraging other business opportunities within action sports.
John Lee has developed key global insight into connecting brands with youth culture and lifestyle for the past 20 years. He lives inside the market and thinks outside of the box. John is a highly sought after industry leader for his brand building expertise, key market insight and professionalism, bringing with him a wealth of knowledge and integral relationships to the Road 2 Recovery Board.