Jimmy Button was a former professional motocross/supercross rider for Yamaha, Honda and Suzuki prior to an accident in 2000 that forced him to retire. After being in the industry for more than twenty years, Jimmy looked nowhere else but his community to devote his time. In late 2000, Jimmy helped found R2R with Bob Moore and Bob Walker which arose in response to Jimmy’s life changing injuries. In 2001, Jimmy co-founded Action Sports Management, ASM where he began the job of representing professional riders in all aspects of motorcycling. Today Jimmy is Executive Director of WMG Management and manages many of the world’s top motocross and freestyle motocross riders as well as developing amateur riders.