Ryan Keefe comes from multiple generations of motorcyclists with riding and business intertwined in his DNA. He has worked in the industry since 2006 when he started his first marketing company. Over the past decade his work allowed him to collaborate with multiple industries gaining insights and proven processes he has brought back to the motorcycle industry. Ryan grew up riding in the dirt with his younger brother and is married with one daughter. He is currently Vice President of Marketing for National Powersport Auctions.